So how do we create enticement and interest in our images?
With your brand message keep it consistent. Make sure your theme remains the same and your story isn’t changing. This just confuses the customers you are working so hard to entice. Take the Corona example you could switch the scene out for skiing in Whistler and still have the same effect, people will want to drink Corona after they are skiing. The image changes, but the message is on point. For them it’s about escapism.