67% of product users say images are very important when making a purchasing decision. (source)
The images you use are just as important to overseas markets as local ones. They need to have the same goal of capturing the essence of your brad and enticing customers to be part of your business story.
Is it the end of the year or the start of a new one?
Now is the time to start planning your 2018 calendar, if you have not already. Take a look at what you want to achieve throughout the year. How will you be getting the story of your business out there to the wide world.
Plan out your year so you know in advance your marketing objectives across various mediums. From that list then determine what type of images you want to compliment your plans.
Break it all down
There is so much now that can be classed as marketing from website images, social media posts, blogs, printed ,material and the list can be endless. But it should not be overwhelming. Break the list down into packets of images that fit in the various categories you use. By giving them a weighting you know what you will need to concentrate on in terms of immediate needs. Always look to build a library of images over time, take advantage of changes in seasons and looks to compliment your marketing year.
Post often and post new
Each time you post images on social media you are after engagement with your audience. They need something to engage with. If it’s the same images on rotate they will switch off and look elsewhere. This is not a daunting proposition it just requires some creativity and outside the box thinking in how you use your images. Either have different images taken of the same subject with different composition and staging or look at cropping and changing to produce something new.
Inject some life
Customers want more than just products and staged corporate headshots that would look great in a passport. Bored and stuffy images showcase a bored and stuffy business. Period. Adding a human element to your images adds authenticity to the brand. Showcase your product being used, instead of an empty hotel room or restaurant have people in there, being alive.
If you would like any more help with planning your image calendar contact me now for a no obligation conversation. Also subscribe to my newsletter which will be debuting in Jan 2018. This will contact blogs, information on services and special offers for subscribers.